Brand Relaunch Campaign
Rebuilding the visual identity and marketing messaging for a commercial institution expanding into a wider customer segment.
Project Overview
Al-Nukhba Commercial Institution needed to refresh its visual identity and marketing messaging to match its new direction toward a wider customer base, while keeping the trust it had built over years in the local market. We designed a complete visual identity in direct collaboration with the client's team, and launched a multi-phase marketing campaign that gradually introduced the audience to the new identity, backed by professional visual content and a well-planned rollout across digital platforms. The relaunch improved audience engagement with the brand's content and sharpened the marketing message across every channel.
Project Goals
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Raise Brand Awareness
Extend the brand’s reach into new segments of the target audience.
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Increase Digital Engagement
Build content that earns sustained engagement rather than passive views.
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Deliver Measurable Results
Tie every phase of the project to clear, trackable performance indicators.
Project Results
- Engagement Growth
- +120% Engagement Growth
- Total Reach
- 40K Total Reach
- Weeks to Deliver
- 6 Weeks to Deliver
The EYAS team understood our brand from the first session, and the results exceeded what we expected at launch.
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