Real Estate Digital Marketing Campaign
A multi-channel advertising campaign that raised the rate of serious inquiries on real estate projects.
Project Overview
Al-Wafa Real Estate wanted to turn generic ads into a targeted campaign that reaches serious buyers only, instead of spending the budget on a broad, low-intent audience. We built a three-stage conversion path: introductory ads, then retargeting for anyone who engaged with the content, ending in a short inquiry form — paired with filmed walkthroughs inside the units to raise the seriousness of a lead before they reach the sales team. The share of inquiries that converted into an actual viewing rose noticeably, and the cost per inquiry dropped.
Project Goals
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Raise Brand Awareness
Extend the brand’s reach into new segments of the target audience.
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Increase Digital Engagement
Build content that earns sustained engagement rather than passive views.
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Deliver Measurable Results
Tie every phase of the project to clear, trackable performance indicators.
Project Results
- Engagement Growth
- +135% Engagement Growth
- Total Reach
- 45K Total Reach
- Weeks to Deliver
- 7 Weeks to Deliver
For the first time we know exactly where our serious inquiries come from and what they actually cost us.
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