Media Coverage for an Annual Conference
Comprehensive filmed coverage of a two-day conference, with live streaming and daily recap edits.
Project Overview
The Annual Professional Forum needed coverage that didn't just archive the event, but spread its impact while it was happening and reached people who couldn't attend. We ran three cameras with an on-site editing team, which allowed us to release a recap edit for each day before it ended, alongside a live stream of the main sessions and a photo library updated continuously. The conference content reached an audience far wider than those physically present, and the client was handed a full archive and a closing video.
Project Goals
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Raise Brand Awareness
Extend the brand’s reach into new segments of the target audience.
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Increase Digital Engagement
Build content that earns sustained engagement rather than passive views.
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Deliver Measurable Results
Tie every phase of the project to clear, trackable performance indicators.
Project Results
- Engagement Growth
- +165% Engagement Growth
- Total Reach
- 55K Total Reach
- Weeks to Deliver
- 9 Weeks to Deliver
The speed of delivery during the conference itself was the real difference in this coverage.
Gallery
